BRAM Logo - From Panggilin Home Seed round open

Own a piece of Bali's fastest-growing AI concierge.

BRAM runs mobility, connectivity, errands and cash swap for the expats and nomads who live here. We are raising to put an AI concierge behind all four.

Seed round ask
$250k - $300k
2-year runway and scaling
Target valuation
$8M - $24M
At month 24
Est. payback period
6 - 23 mo
Fast capital recovery
Est. monthly revenue
Rp 3.9 - 11.7B
Projected at month 24
A Bali coastline at dusk — the market BRAM operates in

A record tourism market, served by a fragmented supply side

Indonesia is the fastest-growing tourism hub in Southeast Asia, yet the services a visitor needs every day are still offline, unlisted and hard to coordinate.

The friction today

Travellers and nomads spend hours juggling disconnected WhatsApp chats, cash-only vendors and villa front desks to arrange the basics.

Fragmented local supply
Thousands of independent scooter vendors, drivers, laundromats and tour operators with zero digital aggregation.
Payment and currency barriers
Foreign visitors struggle with local bank transfers, high ATM fees, and no direct USDT-to-cash channel.

Annual foreign arrivals 14M+ · domestic trips 1 billion+

What BRAM does about it

One AI concierge over a vetted partner network, so a request becomes a dispatched job in seconds instead of a thread of messages.

Auto vendor matching
Instant dispatch to the closest vetted local hero.
24/7 smart concierge (AI)
Conversational order orchestration, no human delay.
RupiahX
USDT to IDR cash swap and multi-currency bill pay.
Venue distribution network
QR point-of-sale integration across villas and coworkings.

Four revenue streams, one customer

The same visitor books a scooter on arrival, an eSIM that afternoon, laundry on Thursday and a cash swap before the weekend.

Mobility

  • Scooter & motorbike rental
  • Private car rental & chauffeured
  • 24/7 airport express transfer

High-ticket recurring revenue

Connectivity

  • Instant eSIM + data activation
  • Pocket mobile Wi-Fi (MiFi)
  • High-speed nomad work kits

Zero marginal cost digital product

Daily errands

  • Laundry delivery
  • Supermarket & grocery shopping
  • Emergency fuel & logistics

High-frequency retention driver

RupiahX

  • USDT → IDR swap
  • VIP high-volume OTC desk
  • XPayBill QR venue settlement

Rupiah exchange revolution

What the alternatives actually offer

BRAM replaces a manual venue concierge desk and the legacy property software sitting behind it.

Key metricBRAMTraditional venue conciergeLegacy software & PMS
Automation and real-time requests Fully automated, 24/7 AIManual, high human errorPartial / fragmented
Ops overhead and scaling cost Lean and highly scalableExpensive, high headcountCostly setup and monthly licence
Onboarding and experience Frictionless, digital-native, instantDepends on staff availabilityLow adoption, steep learning curve
Built-in monetisation and cross-sell Integrated multi-service revenue engineLimited to manual referralsClosed ecosystem, no marketplace

From Bali coverage to nationwide scale

Phase 1 is live. This round funds phase 2 — the AI assistant and the mobile apps.

  1. 01 · Pre-launch M 1 - 3

    Foundation & beta

    Business dev

    Partner supply acquisition and venue demand distribution. Close-affiliate network.

    Marketing

    RupiahX Meta/TikTok ads and 360° marketing setup.

    Product

    Core web app ready for service (beta launch) and fine-tuning.

    Completed and live

  2. 02 · Launch M 4 - 9

    AI assistant & apps

    Product & AI

    BRAM Smart Assistant (24/7 AI support) plus iOS and Android app development.

    Marketing

    360° omnichannel ads, influencer campaigns, community brand activation.

    Business dev

    Open-affiliate programme for travel creators.

    What this round funds

  3. 03 · Growth M 10 - 18

    Bali full coverage

    Full coverage

    Expand beyond South Bali into Gianyar, Bangli, Tabanan, Kintamani, Buleleng and Karangasem.

    Tech & ML

    Reinforcement learning for auto-dispatch and price optimisation.

    100% island saturation

  4. 04 · Scale M 19+

    Nationwide scale

    Regional expansion
    • Bali Nusra (Lombok / Mandalika)
    • East Java (Surabaya, Malang)
    • Central Java (Jogja, Solo)
    • West Java & Jakarta Raya

    Hyper-scaling into Indonesia's high-velocity urban markets

    Target valuation: $8M - $24M USD

The 24-month model

Projections, not results. The assumptions behind each figure are in the deck.

Estimated payback period
6 - 23 months
Reached through high-frequency marketplace commission and fintech spreads.
Low burn rate, lean operations
Monthly active users, month 24
30,000 - 90,000
Tourists, digital nomads and venue guests across Indonesia.
Venue QR distribution
Monthly revenue run rate, month 24
Rp 3.9B - 11.7B
Roughly $250,000 - $750,000 USD monthly gross revenue across the four verticals.
Estimated valuation: $8M - $24M USD

Two ways to take part

One is built for cash flow back early, the other for equity upside later. Pick either to see the numbers on your own ticket.

Project your stake, dividends and exit value

Set a ticket between $25k and $300k to see the equity, the dividend allocation and the 24-month value it implies.

$50,000 ≈ Rp 882 million IDR
Permanent equity stake
1.82%
Company shares, up front
Quarterly dividend allocation
9.1%
Of net profit, until payback (6-23 months)
Projected share value (24 months)
$146k - $437k
At a $8M - $24M valuation

Simulation based on the BRAM 24-month financial model, against a target valuation of $8M - $24M USD at month 24. Projections are not a promise of return.

Start the conversation

A call with the founders, the data room, the SAFE template and the cap table — say which you need.

Request the pitch deck

Market sizing, unit economics, the tech roadmap and the financial model. Sent by hand, usually within the hour.